Discover why top brands choose Experro over Searchspring
A detailed comparison between Experro and Searchspring across value, features, and ROI.
key advantages
Value Proposition Comparison
Experro
Searchspring
Gen-AI Optimization
Uses AI agents to monitor and optimize search experiences, automatically generating synonyms, adjusting relevancy, and discovering opportunities.
Does not offer automated optimizations. Most adjustments — like synonyms, boosting, and rules — require manual input from merchandisers.
Search Analytics & Insights
Offers granular first-party data capture, advanced dashboards, built-in A/B testing, and real-time optimization suggestions.
Provides standard insights — top searches, conversion metrics, etc. but lacks deeper, AI-driven analytics and integrated A/B testing.
Intent Understanding
Uses generative AI (LLMs) for real-time understanding of each query’s intent, reducing zero results and boosting relevancy for broad or nuanced shopper language.
Employs traditional NLP for keyword expansions; can struggle with queries phrased differently from product data.
Data Accuracy
Leverages first-party data collection, ensuring minimal blocking and richer insights into user behavior.
Relies on third-party scripts which can be blocked, causing data gaps and less accurate optimization.
Personalization Methods
Combines collaborative, content-based, multi-model, and personalized preferences — powered by AI.
Basic collaborative and content-based filtering, plus some rule-based personalization.
Dashboard Experience
Features a modern, intuitive dashboard with extensive merchandising controls, analytics, and integrated site content management.
Offers a serviceable but sometimes “clunky” dashboard. Some advanced needs may require external tools or manual processes.
Customer Support
Dedicated success team proactively drives growth and ROI with strategic support.
Provides software and documentation, but success and performance is left largely to the merchant.
Catalog Handling
Out-of-the-box support for dimension normalization, advanced SKU matching, and group-based catalogs — particularly beneficial for B2B or complex product data.
Handles basic SKU/part-number lookup well, though dimension normalization and tiered pricing often require extra setup.
Privacy Compliance
SOC2 Type 2 certified, HIPAA-aligned, and provides built-in privacy compliance tools, from consent management to data encryption.
Committed to GDPR/CCPA compliance, but does not publicly confirm SOC2 Type 2 or HIPAA readiness.
AI Enrichment
LLM-based chat assistance, generative AI catalog enrichment, and continuous expansions on advanced AI-driven experiences.
Limited AI expansions; standard machine learning for IntelliSuggest, plus some early chatbot features.
* Insights cited are based on verified user reviews or publicly available evaluation sources.
BUSINESS FEATURE COMPARISON
Feature Comparison
| Experro | Searchspring | Scorecard | ||
|---|---|---|---|---|
Multiple Languages | Experro | Searchspring | ||
Multiple Stores | Experro | Searchspring | ||
NLP Query Processing | Experro | Searchspring | ||
Real-time Context and Intent Detection | Experro | Searchspring | ||
Contextual Relevancy & Accuracy | High | Medium | Experro | Searchspring |
Automatic Zero & Low Result Optimization | Experro | Searchspring | ||
Automated Enrichments | Experro | Searchspring | ||
GenAl Catalog Enrichments | Experro | Searchspring | ||
Image Search | Advanced | Basic | Experro | Searchspring |
Visual Merchandising | Experro | Searchspring | ||
Product Recommendations | Advanced | Standard | Experro | Searchspring |
1-on-1 Personalization | Experro | Searchspring | ||
Al Opportunities | Experro | Searchspring | ||
Automated Optimizations | Experro | Searchspring | ||
B2B Search Features | Experro | Searchspring | ||
SKU Recognition | Experro | Searchspring | ||
Dimension Normalization | Experro | Searchspring | ||
Customer Groups | Experro | Searchspring | ||
Success-as-a-Service | Experro | Searchspring | ||
Customer Support | Experro | Searchspring | ||
First-party Tracking | Experro | Searchspring | ||
In-depth Analytics | Experro | Searchspring | ||
Enterprise Suitability | High | Limited | Experro | Searchspring |
SOC2 Type 2 and HIPPA Compliance | Not sure | Experro | Searchspring | |
Experro beats Searchspring, hands down!
EXPERRO PROMISE
More than just a platform — A partnership committed to your success.
Dedicated Success Team Aligned to Your Goals
A cross-functional team of success managers, solution engineers, and AI specialists — aligned to your KPIs to drive faster results.
Hands-On, Outcome-Driven Onboarding
From content to commerce, we work with your team to launch fast, optimize early, and build a scalable foundation for long-term growth.
24/7 Platform Support, Globally Distributed
Whether you're mid-campaign or scaling across time zones, our expert support team is always available and deeply responsive.
Strategic Partnership Beyond Launch
We don’t stop at go-live. Through continuous optimization, roadmap alignment, and reviews, we help you stay ahead — always.
See the difference for yourself.
Book a personalized demo to see how Experro outperforms legacy vendors in speed, relevance, and revenue impact.