Founded in 2006, Fascinating Diamonds is a lifestyle brand rooted in the essence of diamond jewelry. Renowned for their commitment to quality and design, they offer a large range of high-performance jewelry crafted with precision and care. Embracing the modern era of online shopping, Fascinating Diamonds prioritizes customer experience, aiming to seamlessly blend the ease of online purchasing with the personalized experience of boutique shopping.
The Challenges
Fascinating Diamonds prides itself on its extensive jewelry collection, featuring everything from engagement rings, bracelets, and pendants to earrings. With hundreds and thousands of products, each boasting over 2400+ variants and intricate configurations, their website spans over millions of pages, with new additions made daily. While this diverse catalogue was advantageous, it also presented a significant challenge for the team in managing such a massive website.
Moreover, in order to effectively showcase their stunning jewelry pieces, they used large, high-definition videos and images. But including these multimedia assets made the pages bulky, lengthy, and slow to load.
This noticeably impacted the site speed, particularly on mobile devices, where certain pages struggled to load or fail entirely, impacting the overall shopping experience of their shoppers.
The Solution
AI-powered Search
Merchandising
Headless CMS
With millions of pages and SKUs to manage, delivering performance at such a massive scale wouldn’t have been possible without a product like Experro.
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Unique Customization and Scalability: Fascinating Diamonds required specific customizations to maintain optimal performance for its diverse jewelry range. This included unique URLs for different variants, support for over 2000 variants per product, and extensive customization options on product and checkout pages. Experro seamlessly integrated these requirements into its solution, ensuring that their jewelry-specific needs are efficiently met.
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Enhanced Site Search with AI: Experro enhances Fascinating Diamonds’s site search functionality with AI-powered technology. It is now faster and delivers more relevant results tailored to jewelry-specific queries, enhancing the overall user experience for shoppers.
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Cross-Sell and Upsell Management: Fascinating Diamonds leverages cross-sell and upsell opportunities by displaying relevant jewelry pieces on detail and category pages. Previously managed manually, Experro's solution now enables them to effortlessly handle these strategies, providing deeper analytics on the performance of jewellery pieces and customer engagement.
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Streamlined Content Management and CMS Capabilities for Jewelry: Fascinating Diamonds manages a vast amount of jewelry-related content on its website, requiring robust CMS capabilities. Experro's solution provides their team with easy and productive CMS tools tailored to the jewelry industry, streamlining content management and customization tasks effectively.
