Sleekshop is a leading online destination for over 16,000 beauty products, including hair care, nails, skin, cosmetics, baby, and pet care, from 300 salon-exclusive and specialty brands. Serving customers in more than 60 countries, sleekshop.com is known for its exceptional personalized service and strong family culture. From its humble beginnings in a garage to a global presence, Sleekshop is dedicated to continually innovating and improving experiences for customers, employees, vendors, and the beauty industry as a whole.
The Challenges
As Sleekshop expanded, they encountered numerous challenges with their online store. Their site speed was slow, impacting customer engagement and conversions. Previously, they attempted to go headless, but the initiative failed due to high technical complexity and development overhead.
They needed an easy-to-manage, fully integrated headless solution that worked with BigCommerce—without the burden of maintaining infrastructure or handling extensive development. Additionally, they were looking for a more advanced product discovery experience to enhance search, merchandising, personalization, and recommendations to optimise their conversions.
The Solution
Headless Frontend 
AI-powered Search
RecommendationsAfter evaluating multiple platforms, Sleekshop chose Experro for its fully integrated, turnkey headless solution that seamlessly connects with BigCommerce.
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Revamped Storefront: Redesigned the storefront to be user-friendly and easy to manage, ensuring fast speeds, excellent performance, and a seamless overall experience, even with complex interactions.
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Drag-and-Drop Visual Builder: Empowered the team to build and customize pages effortlessly—without developer dependency.
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AI-Powered Search: Implemented AI-driven search with NLP and automated conversion optimization, ensuring customers quickly find the right products—even with complex queries across an extensive catalog.
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Advanced Merchandising & Personalization: Enabled dynamic merchandising and tailored product displays, helping Sleekshop promote trending or high-margin products while personalizing customer experiences.
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Smart Product Recommendations: Implemented AI-driven cross-sell and upsell recommendations to increase engagement and maximize order value.
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End-to-End Management: Handled hosting, security, and performance—eliminating operational burdens for Sleekshop.
