Powering speed and scalability for a beauty and skincare brand
How Experro built a user-friendly store to efficiently manage an extensive product catalog.
faster site speed
higher conversions
Experro Powers Our AI-Powered Shopping Experience
With our huge product catalog of 80K+ SKUs and the complexity of managing 70+ variants, we sought a customizable platform to help us create engaging and user-friendly shopping experiences - without compromising site speed. We evaluated several experience platforms, and Experro stood out. With its Gen AI-powered search and recommendation tools, our customers always find the most relevant products quickly and effortlessly - increasing our revenue and fostering long-term customer loyalty.
eCommerce Operations Manager,
Sleekshop
SleekShop
Sleekshop is a leading online destination for over 16,000 beauty products, including hair care, nails, skin, cosmetics, baby, and pet care, from 300 salon-exclusive and specialty brands. Serving customers in more than 60 countries, sleekshop.com is known for its exceptional personalized service and strong family culture. From its humble beginnings in a garage to a global presence, Sleekshop is dedicated to continually innovating and improving experiences for customers, employees, vendors, and the beauty industry as a whole.
As Sleekshop expanded, they encountered numerous challenges with their online store. Their site speed was slow, impacting customer engagement and conversions. Previously, they attempted to go headless, but the initiative failed due to high technical complexity and development overhead.
They needed an easy-to-manage, fully integrated headless solution that worked with BigCommerce — without the burden of maintaining infrastructure or handling extensive development. Additionally, they were looking for a more advanced product discovery experience to enhance search, merchandising, personalization, and recommendations to optimise their conversions.
How Experro reimagined the experience
After evaluating multiple platforms, Sleekshop chose Experro for its fully integrated, turnkey headless solution that seamlessly connects with BigCommerce.
- Revamped Storefront Redesigned the storefront to be user-friendly and easy to manage, ensuring fast speeds, excellent performance, and a seamless overall experience, even with complex interactions.
- Drag-and-Drop Visual Builder Empowered the team to build and customize pages effortlessly — without developer dependency.
- AI-Powered Search Implemented AI-driven search with NLP and automated conversion optimization, ensuring customers quickly find the right products — even with complex queries across an extensive catalog.
- Advanced Merchandising & Personalization Enabled dynamic merchandising and tailored product displays, helping Sleekshop promote trending or high-margin products while personalizing customer experiences.
- Smart Product Recommendations Implemented AI-driven cross-sell and upsell recommendations to increase engagement and maximize order value.
- End-to-End Management Handled hosting, security, and performance — eliminating operational burdens for Sleekshop.
SleekShop unlocked substantial ROI after implementing Experro’s Gen AI-powered product discovery suite
Sleekshop not only enhanced site performance and search efficiency but also created an engaging and intuitive shopping journey—ultimately driving higher revenue and long-term customer loyalty.
60+
countries served
46%
boost in add-to-carts
40%
reduced costs
68%
higher conversions
8× Faster Site Speed: By leveraging Experro’s headless and PWA-powered storefront, Sleekshop drastically improved page load times, ensuring a frictionless shopping experience that keeps visitors engaged and reduces bounce rates.
46% Increase in Add-to-Cart Actions: With Experro’s AI-powered product discovery, customers could find relevant products faster, leading to higher purchase intent and a more seamless journey to checkout.
68% Higher Conversions:Personalized shopping experiences, enhanced merchandising, and dynamic recommendations helped Sleekshop convert more visitors into paying customers, increasing overall sales.
40% Reduction in Operational Costs: By switching to Experro’s all-in-one managed platform, Sleekshop eliminated the need for multiple third-party tools, reducing software and infrastructure costs while streamlining operations.
