Sleekshop is a leading online destination for over 16,000 beauty products, including hair care, nails, skin, cosmetics, baby, and pet care, from 300 salon-exclusive and specialty brands. Serving customers in more than 60 countries, sleekshop.com is known for its exceptional personalized service and strong family culture. From its humble beginnings in a garage to a global presence, Sleekshop is dedicated to continually innovating and improving experiences for customers, employees, vendors, and the beauty industry as a whole.
The Challenges
As Sleekshop expanded, they encountered numerous challenges with their online store. Initially hosted on BigCommerce, the platform struggled to keep pace with their growing requirements, particularly in terms of scalability and customization. They wanted to improve site speed, add more customizations, introduce AI-powered search, and enable personalized experiences for their visitors. However, the platform's built-in features limited their ability to make these enhancements effectively.
In their search for solutions, Sleekshop explored headless architecture but faced difficulties in successfully implementing it, mainly due to cost and complexity. Despite these setbacks, they were determined to enhance their store's visitor journey. That's when they discovered Experro, a potential partner to help them overcome these challenges and achieve their goals.
The Solution
AI-powered Search 
Headless Frontend
CDPExperro efficiently addressed Sleekshop’s needs, enabling the creation of a fully functional store within a short timeframe.
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Revamped Storefront: Redesigned Sleekshop's storefront to be user-friendly and easy to manage, ensuring fast speeds, excellent performance, and a seamless overall experience, even with complex interactions.
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Detailed Customizations: Enabled extensive customizations across the store, allowing Sleekshop to tailor the shopping experience for each product category, from specialty hair treatments to unique pet care items.
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AI-Powered Search: Integrated AI-powered search functionality to help visitors quickly find the right products, whether they are looking for specific nail brands, skincare solutions, or beauty products, even with complex search queries and a large product catalog.
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Advanced Analytics: Enabled comprehensive analytics, providing Sleekshop with essential data and insights to drive personalized and engaging customer experiences across their range of beauty and personal care products.
