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Experro - CADENCE

Cadence Petroleum Group is a top distributor of petroleum products for automotive, commercial, and industrial uses. Established in 2018 from the merger of major distributors in the eastern United States, Cadence serves thousands of customers nationwide. The company offers a wide range of products and services, backed by partnerships with leading brands.

10

Family-held
Companies

20

Core States
Served

70+

Years of
Experience

1000+

Employees

The Challenges

Cadence faced significant challenges as it grew by integrating 10 family-owned companies into a unified lubricant distribution platform. Each company came with its own systems and processes, leading to a fragmented approach in managing their diverse market reach, which included automotive, industrial, government, wholesale, and farming sectors.

This fragmented setup created several hurdles for Cadence. The decentralized systems and varying practices made it difficult to ensure consistent and timely updates across all markets. The reliance on multiple vendors and outdated methods further complicated efforts to synchronize content and maintain operational efficiency. Additionally, the need for constant updates and integration with existing systems required frequent involvement from developers, which was time-consuming and inefficient.

To address these challenges, Cadence sought a robust solution that could streamline their operations and provide a centralized platform for managing their global distribution network. Their goal was to implement an advanced content management system capable of handling their diverse needs, optimizing performance, and supporting future growth and integration.

The Solution

After considering several platforms, Cadence selected Experro for its robust features and quick implementation.

  • Unified Content Management: Experro’s headless CMS allowed Cadence to manage and update content seamlessly across all their 10+ companies from a single platform, greatly simplifying their operations.

  • Increased Team Autonomy: Experro’s intuitive tools empowered Cadence’s teams to handle site additions and updations independently, reducing their reliance on developers and speeding up their workflow.

  • Superior Performance: With Experro’s optimized infrastructure, Cadence achieved lightning-fast website performance, improving user experience and resolving the issues associated with their older, slower systems.

  • Comprehensive Security: All security measures and third-party agreements are managed within the Experro platform, freeing Cadence from security concerns and allowing them to focus on business growth.

Fueling Multi-Brand Operations with One Solution

The Impact

  • Streamlined management of a wide network of company websites through a single, unified platform, simplifying Cadence's digital operations.

  • Significant reduction in costs and effort, especially related to site maintenance, security management, and managing third-party contracts.

  • A massive increase in content management efficiency, enabling Cadence to consistently deliver timely, impactful digital experiences to their customers.

  • Nearly doubled site speed, improving user engagement and aligning Cadence’s websites with modern performance standards.

Experro’s solutions have not only improved Cadence's operational efficiency but also set the foundation for ongoing success and enhanced digital experiences for their customers.