Cadence Petroleum Group is a top distributor of petroleum products for automotive, commercial, and industrial uses. Established in 2018 from the merger of major distributors in the eastern United States, Cadence serves thousands of customers nationwide. The company offers a wide range of products and services, backed by partnerships with leading brands.
The Challenges
Cadence faced significant challenges as it grew by integrating 10 family-owned companies into a unified lubricant distribution platform. Each company came with its own systems and processes, leading to a fragmented approach in managing their diverse market reach, which included automotive, industrial, government, wholesale, and farming sectors.
This fragmented setup created several hurdles for Cadence. The decentralized systems and varying practices made it difficult to ensure consistent and timely updates across all markets. The reliance on multiple vendors and outdated methods further complicated efforts to synchronize content and maintain operational efficiency. Additionally, the need for constant updates and integration with existing systems required frequent involvement from developers, which was time-consuming and inefficient.
To address these challenges, Cadence sought a robust solution that could streamline their operations and provide a centralized platform for managing their global distribution network. Their goal was to implement an advanced content management system capable of handling their diverse needs, optimizing performance, and supporting future growth and integration.