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Diamonds Direct is one of the largest U.S.-based high-end jewelry retailers, boasting 60 years of experience in the business. With a legacy spanning over half a century, they have established a robust presence with thousands of active customers. Their reach is extensive, with millions of orders coming from both eCommerce platforms and brick-and-mortar retail stores across 13 states.
Diamonds Direct’s legacy platform was hindered by several limitations: no headless capabilities, poor content management, and dependency on developers for even minor updates. Its inadequate search and merchandising systems, combined with disconnected technology stacks and siloed data, led to a poor omnichannel experience and limited site performance.
95% of Diamonds Direct's sales came from brick-and-mortar locations and expanding their reach beyond the 27 physical markets was challenging. Their goal was to shift a significant portion of sales online while continuing to drive foot traffic to physical stores.
Diamonds Direct was seeking a solution that could unify customer data across 10+ systems and personalize every customer touchpoint—online and in-store. They required a platform that could work with minimum customization and help them revamp their old website - a custom-built combination of multiple tools and technologies, to achieve content and commerce autonomy for their eCommerce team.
Rachel Scholan
VP of Digital Strategy, Diamonds Direct
Experro has been a game-changer for us at Diamonds Direct. Since implementing it, our traffic, conversion rate, and engagement have all increased. With the goal of 75% year-over-year-growth, we reached 40% revenue growth in last 4 months. Experro is helping us scale online sales while continuing to drive in-store traffic, and the results speak for themselves!