18 Omnichannel Retail Trends To Hop On In 2025!

Imagine with me...

A customer spots sneakers on Instagram and clicks through to the brand’s mobile site. Later, they visit a nearby store to try them on, but their size isn’t available. A store associate helps them place the order through the brand’s mobile app, with free home delivery. Post-purchase, they receive updates via email, SMS, and push notifications.

🔄 Why It’s Omnichannel?

Because...

• Discovery on social media
• Browsing on the mobile site
• Trial in the physical store
• Purchase via mobile app
• Communication through email, SMS, and push notifications

Retailers have observed 287% rise in purchase rates after actively abiding to the omnichannel retail trends. They have helped them to stay competitive, meet customer expectations and increase engagement.

Therefore, in this blog, we will see how to implement omnichannel in retail with the latest trends, its importance and benefits.

What Is Omnichannel Retailing?

Omnichannel Retail meaning - Omnichannel retailing refers to providing customers with a seamless shopping experience through multiple channels, including offline and online mediums. This consists of brick-and-mortar stores, websites, social media platforms, and mobile apps. (Know more here - Omnichannel eCommerce Guide)

The omnichannel retail experience aims to create a convenient and unified customer experience, with multiple sales channels for customers to navigate smoothly from discovery to purchase.

Businesses require to follow omnichannel retail trends to meet evolving customer demands and expand their outreach through different sales and marketing channels. Moreover, engaging customers through various channels and touchpoints cultivates solid relationships and boosts satisfaction. 

18 Game-Changing Omnichannel Retail Trends for 2025

Stay ahead in the ever-evolving retail landscape by exploring these 18 omnichannel trends shaping the future of customer experience.

We have divided them into various sections as per the context:

🛍️ Customer Behavior & Expectations

Modern shoppers—especially Gen Z—are reshaping the retail landscape by demanding consistent, engaging experiences across all touchpoints. From immersive in-store visits to seamless digital transitions, they expect retailers to adapt quickly to their preferences.

Let's check a few omnichannel retail trends under this category:

1. Gen Z is Driving the Omnichannel Shift

Gen Z, the first fully digital generation, demands consistency across every platform—from TikTok to mobile apps to physical stores. These omnichannel shoppers don’t distinguish between channels; they expect brands to be wherever they are, whenever they want, with full-on personalization and instant service.

Their preferences are pushing retailers to overhaul their retail omnichannel methodology—integrating loyalty, fulfillment, content, and service across all touchpoints. This shift makes Gen Z the core influence behind many rising omnichannel retail trends.

Why will this trend work?

Gen Z is shaping the future of commerce. Meeting their high expectations for seamless, personalized, cross-channel engagement sets the foundation for long-term omnichannel retail growth.

2. Immersive In-Person Experiences Are Back

Even in a world dominated by digital, customers are returning to physical stores—but with higher expectations. They want immersive experiences, hands-on exploration, and human interaction that digital channels can’t replicate. Retailers are using AR/VR, guided demos, and interactive displays to create richer in-store journeys.

This trend strengthens eCommerce and brick-and-mortar synergy, making physical locations a strategic part of the retail omnichannel mix, rather than just a transactional space.

Why will this trend work?

Emotionally engaging in-store experiences increase brand connection and loyalty. When these are part of a broader omnichannel retail trends, they amplify both foot traffic and online conversions.

3. Seamless Omnichannel Journeys Are the Norm

Consumers now expect a fluid transition between channels. Whether they’re starting their journey on a desktop and finishing it on a smartphone—or browsing in-store and buying online—there should be no friction. This defines the modern seamless shopping journey.

To deliver this, brands must invest in integrated systems, connected data, and consistent messaging across platforms.

Why will this trend work?

Smooth, interconnected shopping experiences reduce cart abandonment and frustration, directly impacting conversion rates. Seamless journeys are now an essential expectation in any successful omnichannel retail model.

🧠 Personalization, Data & Experience

Delivering highly tailored experiences is now non-negotiable in omnichannel retail. Generative AI is powering the omnichannel where brands can engage each customer with personalized content, offers, and services—regardless of the channel.

Let's check some omnichannel retailing trends relevant to personalization and experience:

4. AI-Driven Personalization at Scale

Artificial intelligence is enabling hyper-personalized product recommendations, promotions, and messaging based on customer behavior, preferences, and intent—across all channels. This allows brands to treat every user as a unique individual in their omnichannel shopping journey.

From personalized homepages to curated in-store experiences, AI-driven personalization is a key differentiator in competitive markets, and a leading omnichannel trend for forward-thinking retailers.

Why will this trend work?

Personalization increases engagement, satisfaction, and order values. Generative AI enables retailers to deliver real-time, 1:1 experiences that are core to a very high-performing omnichannel retailing trend.

5. Unified Commerce Is Replacing Fragmented Systems

Unlike traditional multichannel setups, unified commerce integrates inventory, maintains customer data platform, fulfillment, and payments into one ecosystem. This supports consistent experiences across all channels and devices—an essential capability for modern retail omnichannel success.

Unified systems enable features like shared carts, real-time stock visibility, and location-based fulfillment—all of which improve both operations and the customer experience.

Why will this trend work?

Unified commerce is the backbone of omnichannel in retail, offering scalability, efficiency, and consistency that improves customer experience and operational agility simultaneously.

6. Consistent Brand Experience Across Channels

From website to storefront, mobile to email, a consistent look, feel, and tone builds familiarity and trust. Shoppers should instantly recognize your brand and navigate with ease, no matter where they engage.

This consistency is not just visual—it’s functional too. Product data, pricing, and promotions should align across all channels to support a truly seamless omnichannel shopping journey.

Why will this trend work?

Consistency removes confusion and friction, making it easier for omnichannel shoppers to convert. It also strengthens brand identity—crucial for repeat purchases and retention.

🏬 Channel Strategy & Retail Expansion

Retailers are reimagining their channel strategies to blend the strengths of digital and physical environments.

From online-first brands opening flagship stores to B2B buyers expecting B2C-like journeys, the omnichannel strategy is expanding in both scope and sophistication. This shift is not just about presence—it’s about providing value and engagement wherever the customer is.

Check out the significant omnichannel retail shifts pertaining to retail expansion:

7. Digital-First Brands Enter Brick-and-Mortar

Digitally native brands like Glossier and Casper are opening stores—not just to sell, but to deepen relationships. These locations often function as community hubs, offering in-person experiences that support broader retail omnichannel strategies.

This expansion highlights the growing emphasis on blending eCommerce and brick-and-mortar synergy to reach customers wherever they prefer to shop.

Why will this trend work?

Physical stores boost trust, brand presence, and lifetime value. Integrating them into an omnichannel retailing model creates more customer touchpoints and better conversion funnels.

8. Showrooming Becomes a Strategic Asset

Consumers increasingly visit stores to see, touch, and test products before ordering them online. Retailers are embracing this behavior by turning showrooms into discovery centers linked directly to their digital storefronts.

This behavior shift reinforces omnichannel shopping habits and helps reduce decision-making friction while boosting brand credibility.

Why will this trend work?

Showrooming drives both online and offline engagement. When it’s backed by real-time inventory and seamless ordering, it turns physical space into a high-converting omnichannel retailing engine.

9. B2B Buyers Embrace Omnichannel for Retail Too

B2B customers are demanding B2C-like experiences—self-service portals, real-time tracking, personalized catalogs—across channels. Businesses must now design retail omnichannel journeys that accommodate professional buying needs.

Platforms supporting multiple buyer roles, repeat orders, and custom pricing are rising to meet the challenge of omnichannel in retail for the B2B sector.

Why will this trend work?

B2B decision-makers now expect speed, transparency, and convenience. Providing this through omnichannel retail strategies opens doors to larger deal sizes and increased retention.

📲 Omnichannel Retail Technology Integration & Digital Innovation

Retailers are investing in mobile-first experiences, AR/VR, voice search in eCommerce, and AI-powered support to remove friction and elevate convenience. These innovations help connect physical and digital experiences into a unified journey that delights shoppers and streamlines operations.

Learn more about the technical trends below:

10. Mobile Commerce & Apps Dominate

Smartphones have become the default device for product discovery, research, and purchase. Retailers are optimizing apps and mobile-first websites to create frictionless, fast, and intuitive omnichannel shopping experiences.

Mobile wallets, push notifications, and loyalty integrations enhance customer engagement while supporting conversions from anywhere.

Why will this trend work?

Mobile is where your customers are. Investing in mobile-first experiences improves customer satisfaction and conversion across all retail omnichannel touchpoints.

11. Frictionless Payments Power Convenience

Shoppers expect speed at checkout. Tap-to-pay, mobile wallets, QR codes, and autofill features reduce purchase resistance and improve the overall seamless shopping journey.

This trend supports cross-channel purchases—from one-click checkouts online to tap-and-go in stores—ensuring minimal disruption.

Why will this trend work?

Fast, simple payments reduce cart abandonment and increase conversion rates. It’s a key part of the modern omnichannel retailing infrastructure.

12. AR & VR Transform the Shopping Experience

Augmented reality and virtual reality is turning screens into interactive showrooms. Shoppers can preview furniture in their home, try on clothes virtually, or explore digital replicas of products.

These technologies elevate omnichannel shopping by allowing digital experiences to simulate physical ones—and vice versa.

Why will this trend work?

Immersive visualization builds confidence and reduces returns. As a growing part of omnichannel retail trends, AR/VR helps bridge the digital-physical gap in powerful ways.

13. Voice Commerce Joins the Channel Mix

Voice assistants are becoming shopping companions. Customers use Alexa, Siri, or Google Assistant to reorder essentials, track packages, or ask for recommendations.

Retailers that optimize for voice are opening a new, hands-free frontier in retail omnichannel engagement.

Why will this trend work?

Voice is fast, natural, and gaining popularity. Including it in your omnichannel retail strategy increases accessibility and drives incremental sales.

14. AI-Powered Customer Service Everywhere

AI agents and like chatbots and automated helpdesks provide 24/7 support across platforms. From WhatsApp to websites, customers get answers fast and consistently—without waiting for human reps.

This is a crucial layer in the omnichannel retailing stack, especially for scaling customer service efficiently.

Why will this trend work?

Quick, helpful support increases satisfaction and loyalty. AI ensures customers get seamless assistance throughout their omnichannel shopping journey.

🚚 Fulfillment & Logistics

Logistics plays a critical role in making omnichannel retail work. Adding more to this, fast, flexible, and transparent fulfillment is no longer a competitive edge—it’s a baseline expectation in delivering customer satisfaction.

Adopt these trends and smoothen your logistics setup:

15. Click, Grab, Go: BOPIS Is Mainstream

Buy Online, Pick Up In Store (BOPIS) offers speed and convenience. It’s perfect for last-minute needs and reduces delivery costs for both customers and retailers.

This model enhances the eCommerce and brick-and-mortar synergy that defines successful retail omnichannel experiences.

Why will this trend work?

BOPIS blends digital and physical into a unified omnichannel retailing journey—driving conversions while lowering operational friction.

16. Supply Chain Flexibility is Non-Negotiable

A resilient supply chain is the backbone of omnichannel in retail. Real-time inventory updates, smart routing, and fulfillment transparency are now essential for meeting customer expectations.

This trend supports faster delivery, better availability, and more agile customer service across all channels.

Why will this trend work?

Agile supply chains reduce delays and increase satisfaction—making them indispensable to any scalable omnichannel retailing strategy.

📱 Sales Channels & Values

Social commerce, value-driven buying, and platform-native experiences are transforming how brands connect with audiences. As customers become more conscious and channel-savvy, aligning brand values with seamless accessibility becomes a key growth driver.

Leverage by adopting these values and omnichannel retail trends:

17. Social Commerce Turns Content into Conversions

Customers discover products through influencers, reels, and shoppable posts on platforms like Instagram and TikTok. These are now direct sales channels, not just marketing tools.

This evolution integrates seamlessly into retail omnichannel trends, turning discovery into purchase in a few clicks.

Why will this trend work?

Social commerce makes buying intuitive, native, and immediate. It adds a powerful channel to the omnichannel shopping mix—especially for Gen Z and millennial audiences.

18. Sustainability Drives Buying Decisions

Eco-conscious consumers are looking for brands that align with their values. From packaging to shipping, sustainability is now a competitive differentiator in omnichannel retail.

Retailers that showcase ethical practices across all touchpoints stand to gain trust and advocacy.

Why will this trend work?

Sustainability builds emotional loyalty and attracts high-intent customers. As a defining omnichannel trend, it blends purpose with performance.

What Are the Omnichannel Retail Examples?

For instance, a customer discovers a product on an online shopping website. Customer wants to see it in person and heads to a nearby physical store.

Impressed by the in-store demonstration and in-person assistance from the staff influences them to make a purchase.

Other omnichannel retailing examples include:

1. Puma

A notable example of omnichannel retailing in 2025 is PUMA, which has adeptly integrated digital and physical shopping experiences to enhance customer satisfaction.

In November 2024, PUMA unveiled a 25,000-square-foot flagship store in Las Vegas, designed to seamlessly blend in-store and digital interactions. This store features interactive elements such as a professional F1 racing simulator, an arcade, and a customization studio where customers can personalize their apparel and footwear.

Shoppers can create a personalized profile on the PUMAPP, facilitating an immersive shopping journey that bridges online engagement with in-store activities.

2. Target

A leading example of omnichannel retailing, Target’s app enables users to shop online, scan items in-store, and choose between delivery, Drive Up, or in-store pickup, providing a versatile shopping experience.

3. Best Buy

Among the prominent examples of omnichannel retailing, Best Buy combines online consultations, AR-based product previews, and same-day store pickups. Customers can also book in-home services or schedule virtual tech support through a unified platform.

4. Sephora

An exemplary omnichannel retailing example, Sephora’s app and website synchronize with in-store experiences.

Shoppers can utilize virtual try-on tools, receive personalized skincare recommendations, and redeem loyalty points both online and in physical stores.

Like this, the omnichannel retail experts ensure a consistent experience across all channels.

What Are the Benefits of Omnichannel Retailing?

The three significant benefits of maintaining a seamless omnichannel retail are:

1. Increased Sales Potential

Using 3+ channels can increase order rate by 494%! That's a big boost in orders and omnichannel growth!

Having more ways for customers to shop is like opening more doors to your store. Let's say you have an online shop, a physical store, and even a mobile app.

Customers can choose where they feel most comfortable shopping. This means more chances for them to find what they're looking for while shopping online.

Providing a seamless omni channel shopping experience elevates brand trust and loyalty. Satisfied customers are more likely to return for purchase in the future, driving long-term customer relationships.

Moreover, the in-store engagement encourages customers to try products and buy them immediately, which increases sales.

2. Reduced Cart Abandonment

Have you ever added something to your online cart, then got distracted and never actually bought it? However, you can pick up right where you left off with omnichannel.

Imagine you're browsing on your phone during lunch break and adding a couple of items to your cart. Later, when you're on your computer at home, those items are still there waiting for you.

There is no need to start over, meaning fewer abandoned carts and more completed purchases. This enhances omnichannel shopping experience and helps to retain customers.

3. Effective Marketing Attribution

Knowing which marketing efforts drive sales is like having a treasure map to success. By enabling retail omnichannel, you can track exactly where your customers are coming from. Did they find you through a Google search? Or maybe from an Instagram ad?

Marketers can allocate resources to the channels where they're getting most engagement and sales.

This way, you can focus your efforts where they're most effective. For example, if you see that a lot of sales come from Instagram, you might want to invest more in that platform.

Diamonds Direct Hopped On Retail Omnichannel Trends & Saw Its Sales Flourish...

Diamonds Direct is America's largest, most successful jewelry company, with over 15 brick-and-mortar locations in the US. It operates on a B2C model and offers diamond jewelry on online channels as well.

As a part of this multi-layer retail omnichannel strategy, Diamonds Direct launched its omnichannel retail platform using Experro.

From inventory management, storing the content in a unified location, and personalization to providing a seamless customer experience.

After the launch, they experienced:

• 42% revenue growth in less than a year
• 10x faster mobile site speed
• Achieving year-over-year-growth goals

Read more here - Diamonds Direct Case Study

Is Omnichannel the Future of Retail?

Absolutely—the future of omnichannel retailing is not just promising, it's already unfolding. As customer expectations evolve, retailers are realizing that a fragmented experience across digital and physical channels is no longer acceptable.

Modern consumers demand convenience, personalization, and consistency—exactly what omnichannel retail shopping experiences are designed to deliver.

In 2025, leading retailers are investing heavily in retail omnichannel analytics to understand customer behavior across touchpoints.

By tracking in-store interactions, mobile app activity, and online browsing patterns, businesses gain deep insights to optimize inventory, personalize marketing, and improve service delivery across all channels.

For businesses wondering how to make the most of omnichannel retailing, the key lies in unifying data, technology, and operations. Integrating CRM systems, real-time inventory management, and AI-driven personalization tools can help create a seamless journey from discovery to purchase—regardless of where the customer starts or ends their buying journey.

In short, the future of omnichannel retailing is about more than just adding more channels—it's about orchestrating them into a single, frictionless experience that builds loyalty, drives sales, and adapts to ever-changing consumer behavior.

Conclusion

Following the latest omnichannel retail trends empowers marketers to meet changing customer expectations and increase engagement. The presence at multiple touchpoints increases brand awareness and helps to attract more customers.

These trends of omnichannel retailing enable businesses to stay ahead of competitors and drive in more revenue.

Book a demo with our team to explore how Experro can help you enforce omnichannel business and drive revenue.