12+ Strategies to Master Black Friday 2024 eCommerce Sale!

It’s that time of the year when every eCommerce merchant is ready to prepare for Black Friday sale. On the other hand, customers are eagerly looking for those jaw-dropping online Black Friday sales.

During Black Friday 2023, approximately 15% were cross-border sales, showcasing the event's international appeal and the potential for global market expansion.

However, as an eCommerce business owner, thorough preparation is essential before launching your special Black Friday deals on your eCommerce site. You need a platform that doesn't crash when the user traffic barges in on the festival days.

That is why, in this blog, we will dive deep into the eCommerce Black Friday guide and the ways to boost Black Friday sales through strategies, marketing tips, and more.

The eCommerce Black Friday Statistics 2024

Some noteworthy Black Friday eCommerce statistics 2024 to keep in mind while planning your Black Friday strategies:

• Approximately 71% of US consumers plan to shop online during Black Friday 2024, indicating robust engagement.
• Global holiday sales (November through December) are anticipated to reach $1.19 trillion in 2024, with the US contributing approximately $277 billion.
• Mobile sales are projected to generate $128.1 billion during the holiday season, contributing more than 50% total sales happening.

For consumers, Black Friday is synonymous with discounts and offers! For you as an entrepreneur, Black Friday 2024 sounds like a lot of money rolling in!

Black Friday eCommerce Tips & Strategies to Drive Maximum Conversions!

Our Black Friday eCommerce 2024 guide would have been incomplete without giving out these secret Black Friday strategies for retailers:

1. Early Access – Make Customers feel like a VIP 

Offering exclusive early access for Black Friday online shopping is like making customers feel like a VIP! Run some Black Friday advertising in advance to grab audience attention.

This can be a group of loyal customers or subscribers who get to shop for the Black Friday deals before everyone else. It makes them feel valued and gives them a sense of being part of something special. 

Moreover, early access provides customers with the chance to find products without the rush. They can shop, without worrying about missing out on sizes, colors, and deals! 

On the other hand, businesses can generate advance sales from eager customers. 

2. Personalized Shopping Experience 

Personalization is an evergreen Black Friday eCommerce marketing strategy. 

60% of consumers say they’ll become repeat customers after a personalized shopping experience. 

Providing a personalized shopping experience means tailoring the website to each visitor's preferences and behavior. 

This can include showing them products similar to ones they've looked at before or suggesting items based on their past purchases. It's like having a virtual salesperson who knows exactly what a customer might like.  

3. Enhance the Search Experiences

The best product search engine plays a pivotal role in enhancing customer experience and driving revenue. This is about making it really easy for new and existing customers to find what they're looking for quickly on your website.  

This includes having a search bar that works well and providing filters that help narrow down options. 

4. Launch Omnichannel Marketing Campaigns

Brands that excel in omnichannel customer engagement experience an annual revenue growth of 9.5%, while those with ineffective omnichannel strategies see only a 3.4% increase.  

Creating an omnichannel customer experience includes creating an integrated customer journey on multiple channels. This could include your website, social media, emails, and even brick-and -mortar stores if you have them.  

Furthermore, following the latest omnichannel retail trends can help you stay competitive and meet the customer expectations. 

Marketers can promote their Black Friday eCommerce deals on various channels increasing the likelihood of successful sales conversions. 

5. Post-Sales Engagement – Rewards

Who doesn't like rewards? 

Offering rewards helps to build a connection with customers and retain them. And Black Friday eCommerce season is the best time of the year to do this!

After Black Friday, it's important to show your appreciation to customers who shopped with you. 

Offering them special rewards or discounts for their next purchases is like expressing gratitude for choosing to shop with you. 

6. Feedback Loops

Feedback provides the best customer insights!

This involves asking your customers for their thoughts and opinions about their Black Friday eCommerce shopping experience. 

By listening to their feedback, you can learn what they liked and what could be improved for next time, which helps you plan even better for the next big event.

Moreover, feedback loops allow businesses to identify which products are liked or disliked by customers. Pre-Black Friday preparation should definitely involve taking feedbacks.

Marketers can know if there are any adjustments needed in terms of pricing, product promotion or presentations. 

7. Abandoned Cart Recovery

Surprisingly, almost 70% of shoppers abandon their carts. Not working for cart recovery is like losing potential sales. 

Abandoned Cart Recovery is a crucial strategy for eCommerce stores aimed at re-engaging potential customers. 

These customers are those who have added products to their shopping cart but left before completing the purchase.  

It's estimated that a significant percentage of online shoppers abandon their carts for various reasons, such as distractions, price comparison, or concerns about the checkout process.  

By implementing an effective abandoned cart recovery strategy, businesses can reclaim these lost sales and optimize their overall conversion rates.

Tips to recover abandoned cart:

• Tailor the content of the emails to each individual customer, including their name, specific items in their cart, and customized product recommendations.
• Craft attention-grabbing subject lines that highlight the value of the products and create a sense of urgency. 

8. Countdown Timers

Countdown timers are visual elements, often displayed on product pages or during checkout, that indicate the amount of time left before an exclusive offer, sale, or promotion ends. 

Timers during the Black Friday eCommerce sale create a sense of urgency and encourage customers to make a purchase decision promptly to take advantage of the limited-time offer. 

Countdown timers are an effective psychological tool in eCommerce marketing that can boost conversion rates and increase sales during time-sensitive events like Black Friday. 

9. Cross-Sell and Upsell

Cross-selling and upselling are sales techniques used in eCommerce to increase the average transaction value by encouraging customers to purchase additional or upgraded products. 

Cross-selling involves suggesting complementary or related products to what the customer is already considering, while upselling involves offering a higher-end version of the product or additional features. 

10. Virtual Try-On and Augmented Reality (AR) 

Virtual Try-On and Augmented Reality (AR) in eCommerce are innovative technologies that allow customers to digitally interact with products before making a purchase. Like AR in jewelry is a trending practice nowadays.

They provide an immersive experience, particularly in industries like fashion, beauty, and furniture, enabling customers to visualize how items will look on them or fit in their own environment. 

For instance, develop applications or integrate AR features into your eCommerce platform to enable customers to virtually try on products using their device's camera.

Utilize AR to allow customers to see products from multiple angles, try on clothing virtually, or place virtual furniture in their own living spaces. 

11. Voice Commerce and Smart Speakers  

Voice Commerce involves making purchases through voice-activated devices or virtual assistants like Amazon's Alexa, Google Assistant, or Apple's Siri. 

This trend is transforming the way customers shop, making it more convenient and hands-free. 

12. Social Commerce and Shoppable Posts

Social media is an integral part of our lives, and no wonder it's a new marketplace for customers! 

Social Commerce is the integration of eCommerce features within social media platforms. It allows users to discover, browse, and purchase products directly from their favorite social media apps. 

Shoppable posts enable businesses to list products in their social media posts, creating a seamless shopping experience. 

13. Buy Now, Pay Later  

Buy Now, Pay Later (BNPL) options have emerged as a popular and innovative payment solution in the eCommerce Black Friday. 

This trend allows customers to make purchases and defer payments, often breaking the total cost into smaller, manageable installments.  

BNPL options provide consumers with flexibility and affordability, making it an attractive alternative to traditional payment methods.

14. Create FOMO 

Creating FOMO for customers during Black Friday eCommerce offers always works. It includes making visitors feel like they shouldn't miss out on certain products.

Use phrases like "limited time offer" or "only a few left." 

When they see these captivating taglines, it will encourage them to decide quickly. You can even use countdown timers or notifications about low stock to show that these deals won't last long.

This eCommerce Black Friday strategy can lead to more purchases and take full advantage of the excitement around Black Friday.

Not only does this boost immediate sales, but it also makes holiday shoppers feel like they are a part of something special, increasing their loyalty and satisfaction.

After sharing these fierce eCommerce Black Friday tips, we have something bonus for you.

3 Paradigm-shifting Black Friday eCommerce Trends of 2024!

Have you heard of BFCM eCommerce? It's the short for 'Black Friday Cyber Monday' strategy.

The Black Friday trends are here to stay. It's for the better that you adapt to those during the peak season time.

1. Sustainability as a Selling Point

Environmentally conscious shopping is gaining momentum. Promoting sustainable products and eco-friendly practices can differentiate your brand, especially as more consumers seek to align their purchasing decisions with their values during Black Friday 2024.

2. Buy Now, Pay Later (BNPL)

Flexible payment options like BNPL are expected to play a significant role in reducing cart abandonment and increasing average order value. By 2024, this trend is projected to account for a substantial share of holiday eCommerce sales, making it a must-have feature.

3. Mobile-First Shopping Experiences

With mobile accounting for over half of all Black Friday eCommerce sales, building a well-functioning mobile-first eCommerce website is critical. Fast-loading pages, intuitive navigation, and streamlined checkout processes are no longer optional—they’re essential for capturing mobile shoppers.

What's Beyond Black Friday? Launch Those Cyber Monday Deals!

Out of the top 50 retailers, a total of 88% offer discounts on Cyber Monday. 

Why limit your offers only to Black Friday? 

Customers are on the lookout for more discounts, extra deals, and extended sale offers. Marketers can smartly extend their deals to Cyber Monday as well to provide them with amazing offers. 

By stretching your promotions, you're giving them a prolonged window of opportunity to secure incredible deals. 

This can increase customer satisfaction and loyalty, as they appreciate the extended chance to take advantage of your offers. 

So, don't limit yourself to just Black Friday - make sure to include Cyber Monday in your marketing strategy for maximum impact and customer delight!

Black Friday eCommerce Checklist Made For You!

Experro’s DXP Role in Boosting Black Friday eCommerce Sales in 2024

Experro – the best Digital Experience Platform (DXP) is gearing up to supercharge Black Friday sales in 2024. 

With powerful tools like smart search, attractive product displays, and easy website building, Experro helps online stores shine. This means more visitors and more shoppers. 

There is more exciting news to share! 

Experro has launched a super-amazing eCommerce analytics feature. This will give businesses super useful info about how customers shop.

Understanding this info will help stores make smart choices, fine-tune their strategies, and offer what customers really want.

In a world where online shopping keeps changing, Experro's DXP is stepping up to transform how stores connect with customers and make sales.

When Black Friday 2024,and furthermore, Experro's platform, as always will be ready to be a real significant change. Setting a whole new standard for online shopping success is totally our thing!

Conclusion

Black Friday stands as a powerhouse in the eCommerce realm, with its unparalleled ability to boost sales and set the stage for a successful year-end. 

Through insightful trends and strategic maneuvers, businesses can capitalize on this annual retail frenzy, maximizing their reach and revenue.  

By harnessing Experro's power, businesses can fine-tune their approach, offering tailored promotions and experiences that resonate with each customer.  

Book a demo with our sales team to discover how Experro can help you navigate the Black Friday rush and set your brand up for a prosperous year ahead.