10 Best eCommerce Landing Page Examples to Get Inspired From

"First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes." - Elliott Abrams

The importance of the first impression cannot be ignored when it comes to branding, as it has a profound impact on the customer's decision-making journey.

Now, imagine walking through a busy shopping mall surrounded by various stores. As you stroll by, one of the storefronts catches your eye with its beautiful window display, eye-catching designs, and inviting atmosphere. Without hesitation, you will be ready to explore what this brand offers.

In the digital realm, landing pages serve the same purpose. Introducing visitors through effective landing pages significantly impacts the perception of your brand. The best eCommerce landing pages can engage users to explore brand offerings, while a poorly designed landing page turns them away.

Analyzing eCommerce landing page examples is important to learn how landing pages can be optimized for conversion. Therefore, this article, we will walk you through in detail analysis of eCommerce landing page examples, their importance, and how it helps to convert.

What Is an eCommerce Landing Page?

An eCommerce landing page is where the customers land through different digital channels such as e-mails, social media, blogs, and paid ads. It is designed to encourage visitors to take a specific action. (For example - Making a purchase)

• Landing pages have an appealing storefront and a clear indication of a message for visitors.
• The design of the page is driven to provide what customers are looking for.
• The eCommerce landing pages aims to convert visitors into customers.

For example, someone searching for headphones would land on a particular eCommerce page selling headphones. Now the landing page's storefront, design, and content would influence visitor's decision-making journey. Therefore, creating a good landing page is the key to engaging your audience.

Product Landing Page vs eCommerce Landing Page

Product pages and eCommerce landing pages both are designed to engage the audience. They share similar features such as blazing storefronts and eye-catching appearances, however there is a subtle difference in purpose. In the table given below we will explore the key differences between product and eCommerce landing page.

Importance of Landing Pages

The eCommerce landing pages are important to capture user's attention and drive conversion. Here's a closer look at what makes them important.

• Having an effective landing page is crucial and cannot be overlooked, for websites, that aim to engage users.
• The eCommerce landing pages are a key factor in online marketing campaigns. Every aspect of a landing page is designed to help convert visitors into customers.
• Including storefront designs, CTAs (Call to Actions), product displays, and product descriptions on landing pages are created with the intent of getting the customer's attention.
• Well-designed eCommerce landing pages convinces visitors to take specific actions.
• The simplicity of landing pages keeps users focused on the brand's message.

How Does a Landing Page Help to Convert?

Congratulations on successfully directing your target audience to the website! Now, it's time to shift your focus on conversion.

As an online store, no one wants their visitors to leave a website without taking any action. Because, as an online business, a website is a prime medium to provide the best possible eCommerce customer experience. 

Unless you create landing pages that sell, you aren't going to get conversions. In this blog, we will further explore the eCommerce landing page examples of leading brands to get more understanding. 

But for now, let's see how a great landing page can help to convert your potential customers.

1. Focused Messaging

Landing pages tend to indicate a clear, concise message. On the other hand, focused messaging on the web page drags the target audience's attention toward the message and triggers their decision-making process.

It encourages the audience to take a specific action, bringing desired results for the website. It uses persuasive language and visuals to communicate and set the brand's value proposition.

2. Targeted Advertisement

Targeted advertisement on landing pages is a great way to engage customers. Targeted landing pages aim to provide what customers are looking for, by showing them relevant and personalized information.

The targeted landing pages are personalized based on the targeted audience, falling into different criteria such as location, age group, and interests. For example, a spring collection ad is targeted according to the audience's geographical location, using visuals that resonate with their preferences.

3. Metrics and Tracking

Your marketing campaigns would be meaningless if you didn't know how well they are contributing to conversion.

Landing pages track the effectiveness of your marketing efforts through conversion rates, bounce rates, and time spent on the page by users. It enables data-driven decision-making and eventually helps in conversion.

4. A/B Testing

A/B testing can transform a regular landing page into a highly effective one, going beyond just creating it.

It includes testing different versions of the landing page to identify which one performs the best. Then, whichever landing page has the better response from users is considered as an effective one. This is how your landing page is optimized for better engagement and conversion.

5. Social Proof

A well-designed landing page with social proof can help build trust and credibility. By adding reviews and customer testimonials, you can convince visitors of the value of your product. Customer testimonials are also a great tool to show the positive experience of your existing customers.

6. Product Images and Description

Promising product images and product details on landing pages can effectively convert visitors. An eCommerce landing page design should include high-quality product images and descriptions to display the features and benefits of the product and eventually increase the conversion rate.

10 Best eCommerce Landing Page Examples

There should be something in your landing page design that can attract users – one or two hook elements!

It's time to explore the best eCommerce landing page examples. To make landing pages effective, there are some must have components that you should include. These components can help your business engage and convert visitors. 

We have listed down eCommerce landing page examples of successful brands below:

1. Apple iPhone - Think Different

The Apple iPhone landing page is simple yet clear. In fact, it is a premium-looking page which totally goes with their brand identity. The simple design makes it one of the best eCommerce landing page examples.

It is clutter-free and displays a range of their products at the top of the page. Apple consistently highlights their latest iPhone release with attention-grabbing taglines, such as the "iPhone 14 Pro. Pro. Beyond.” As users navigate the entire landing page, they will find captivating visual displays of each new iPhone version.

Furthermore, Apple has included a guided tour of their latest iPhone on their landing page. Educational content is a powerful tool to build a stronger connection, establish trust and engage users. 

2. Amazon Kindle – Your Free Personal Library

The Amazon Kindle landing page has a catchy statement on the landing page - Take your stories wherever you go, which makes you fall in love with its concept.

They have personalized CTAs to access the Kindle account. I love the fact that they have displayed their benefits so clearly. Somehow it makes you want to engage more with the website.

Furthermore, the inclusion of CTAs twice on the Kindle landing page emphasizes on reminding the audience to access the account.

3. Nike - Just Do It

The Nike landing page has categorized the content based on the different needs of the users. It has a clear navigation menu, search bar and high-quality product images. The whole page has minimalistic, yet effective design layout.

The eye-catching visuals of the products are commendable. Every minute product detail just makes an impact in the buyer's mind.

4. IKEA – Affordable Home Furnishing and Home Goods

The IKEA landing page impresses with its seamless navigation and quick page loading. IKEA has skilfully personalized the landing page to cater specifically to the summer season in the US, with a catchy tagline - "Join the midsummer fun and savings!"

Personalized landing pages are a great way to match the specific needs of the target audience. In line with their focus on midsummer days, IKEA has thoughtfully showcased a selection of outdoor products, demonstrating their alignment with seasonal trends.

Moreover, IKEA has placed a discount pop-up on one of their product displays. Presenting discount offers on the landing page not only captures users’ attention but encourages them to buy the product.

5. H&M – Online Fashion, Homeware and Kid's Clothes

In the H&M eCommerce landing page example, we can see that they have displayed all their popular categories and new arrivals with clutter-free designs. It provides users the immediate access to the latest trends and inspires them to explore products.

Moreover, H&M caters to a diverse audience by seamlessly showcasing men, women, and kids’ clothing on a single page. They have employed a captivating call-to-action (CTA) that reads, "Looking for Gen Z inspo & versatile fits?" This CTA specifically targets the Gen Z audience, inspiring them with a sense of inspiration to take immediate action.

6. Go Pro - World's Most Versatile Cameras

GoPro's tagline on their landing page, "Tough, versatile + ready to take the fun outdoors," gives an inspiring message to invest in their cameras for travel and outdoor activities. By displaying a relevant image, they emphasize the durability and suitability of their cameras for challenging outdoor adventures.

Additionally, including a discounted offer captures users' attention. The "Shop by activity" section enhances the user experience by providing a diverse range of cameras tailored to their specific needs.

7. Sephora - Makeup, Cosmetics, Hair & Skincare

The Sephora eCommerce landing page shows the benefit of the products on the landing page, which helps to build trust and reliability of the brand. They have written precise product descriptions that not only present the features but also provide compelling reasons to make a purchase.

Their “only at Sephora’’ section shows their product’s uniqueness and inspires the audience to explore the range of exclusive products further. 

8. Levi's - Men's and Women's Clothing Wear

Levi's is a men's and women's wear clothing brand. In the Levi's eCommerce landing page example, we can see it has a clean and modern design.

The Levi's landing page also offers personalization according to the user's location. Their content is dynamic and classic, which totally goes with the brand identity.

9. FabFitFun – Beauty, Fitness, Lifestyle

The landing page of FabFitFun consists of clean and modern designs with vibrant images. Tired of overpaying? - It highlights the benefits of subscribing to their page.

Their ‘How it Works?’ section has a clear description of making a gift box, conveying a specific message.

10. Bliss World - Skin Care & Beauty Products

Bliss World is a renowned beauty brand focusing on sustainable and clean fashion. Their product visualization and description show the product's key benefits that encourage the brand's trustworthiness and reliability.

No chemical, no irritation is their USP. The videography on the page is also appealing and provides detailed information about the product.

What Should Be On eCommerce Landing Page?

In the above eCommerce landing page examples, we analyzed how leading brands have included certain elements to attract users. A landing page of eCommerce must include these elements to make it effective and engaging.

To ensure your landing page stands out as the best, we have listed our observations that can work as a checklist for you.

1. Compelling Headline

A great eCommerce landing page always has a compelling headline. A headline is the first thing a user encounters on a landing page. Even though it's just a headline, it holds a significant role in generating user engagement.

If a headline doesn't interest visitors, they will not go further in browsing the products, as simple as that!

Therefore, a headline should emphasize the brand's value proposition and indicate a clear message. The aim here is to evoke a specific emotion that triggers visitors to act on purchase.

2. CTA (Call to Action)

Customized CTAs are known to convert 42% more visitors.

A compelling call to action encourages users to take specific actions. When users see CTAs such as 'Add to Cart', 'Add to Wishlist' or 'Buy Now' they are prompted to take those actions.

3. Eye-Catching Design

Did you know? When it comes to the design of a landing page, it's more than just an image, rather it's the integration of elements that builds the overall brand personality.

It is about harmonizing the images, colors, fonts, layout, theme, infographics, and everything. A visually appealing design would never fail to grab the user's attention. For that purpose, you can consider integrating a WordPress chart plugin into your website to present data and information dynamically.

4. Personalization

To be able to tailor the customer experience with personalization is a win-win situation. You are halfway there to conversion if you can satisfy the customer's personalized need. 

Landing pages are the first point of interaction, and if customers get what they are looking for, they will be interested in getting more details about the same.

Conveying personalized messages through designs and CTAs according to the taste and behavior of customers could be a winning factor.

Overall, the future of eCommerce with personalization approach is promising. To learn more about it, check out our blog on Composable Commerce.

5. Emphasizing USP (Unique Selling Proposition)

Displaying the USP on your landing page is certainly a smart move to make. It could set you apart from your competitors, in addition, showing differential factors of the product on a landing page would grab user's attention.

A USP can be communicated through a compelling headline or creative copy.

6. Mobile-Friendliness

It is important to ensure that your landing page is easily optimized for mobile screens as well, with an increasing number of people accessing websites through mobile phones.

Concluding Thoughts

Considering the minute details while creating landing pages can take you ahead of your competitors. The eCommerce landing page examples mentioned above in the blog have considered the eCommerce landing page best practices to win the market.

And especially for eCommerce websites, effective landing pages play a significant role when it comes to increasing conversions. After all, the first point of digital experience should be memorable for your customers. Book a demo now to enhance your customer's digital experience.